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Professional and Student Psychologist Organizations
December 10, 2014
A comprehensive list of Psychologist and related professional and student organizations
Types of Psychologists
December 7, 2014
Sub-Specialties in Psychology


Undergraduate & Graduate Psychology Degrees



Psychology Education Topics

What can you do with a Psychology Degree?
Some top career choices for psychology majors.
Criminal Justice Careers with a Background in Psychology
December 10, 2014
The relationship between the study of Psychology and careers in the Criminal Justice field.

capella psychology

Articles of Interest

What can you do with a Psychology Degree?
Some top career choices for psychology majors.
Criminal Justice Careers with a Background in Psychology
December 10, 2014
The relationship between the study of Psychology and careers in the Criminal Justice field.
Psychologist versus Psychiatrist
What are the differences?
Telespsychology
December 17, 2013
The use of Skype and Other Telecommunications by Psychologists


A Psychology Major as Preparation for Marketing Management

Can you become a marketing manager with a psychology major? Yes. It's not the most common route -- but it's not uncommon either. Marketing and management are well represented in the list of top jobs for psychology majors. And that's psych majors who stop after the bachelor's. Psychology majors go on to graduate school in a variety of disciplines.

Marketing and management are well represented in the list of top jobs for psychology majors.

If you are sure you want to go into marketing, psychology isn't the most direct path, at least if you don't pick a supporting minor. But if you want a versatile degree and marketing is one of the fields you're considering, you may do well to select the major -- at least according to Professor Charles Brewer (http://money.cnn.com/2000/12/08/career/q_degreepsychology/). Psychology students have gone on to become marketing directors and business executives – as well as many other careers.

What skills does a psychology major come away with? Brewer cited critical and creative thinking and communications. Others have cited the following (http://www.psychologytoday.com/blog/fulfillment-any-age/201209/the-top-10-reasons-major-in-psychology):

  • Evaluating the legitimacy of behavioral claims
  • Predicting individual and group behavior
  • Evaluating and making use of data
  • Operating effectively through organizational channels

An interesting point made by Psychology Today: One thing young adults learn to manage in their psychology classes is themselves. An understanding of self-regulation and motivation can be important for a new career professional. Developmental psychology is still relevant to students’ lives.

Some grads put their skills to use in a more direct way. Marketing depends on market research and user research – not just interpreting data but designing experiments.

Capella University is accredited by the Higher Learning Commission and offers several Online Master's and Doctoral programs in Psychology including both clinical and non-clinical specializations. Capella University, also offers four online CACREP - accredited master's programs: MS in Clinical Mental Health Counseling, MS in Marriage and Family Counseling/Therapy, MS in School Counseling and PhD in Counselor Education and Supervision. Click here to contact Capella University and request information about their programs.

Educational Options

The American Psychological Society has recommended that undergraduates meet with an advisor early in their undergraduate career to plan a curriculum that will develop the needed knowledge and skills base (http://www.apa.org/gradpsych/features/2009/first-job.aspx).

You don’t have to know exactly what job you’ll take – that’s the beauty of the nonprofessional degree – but your experiences will be somewhat different if you’re more interested in administration than therapy. You may want to take coursework in social psychology and organizational psychology. You can pursue a track in industrial/ organizational psychology or consumer psychology as early as the bachelor's level. Data from the American Psychological Association indicates a majority of four-year programs do include at least one course in i/o psychology (http://www.apa.org/education/undergrad/profiles.aspx?item=4).

A bachelor's level consumer psychology program may actually include a few courses from the marketing department. If your school doesn't have an official specialization -- and most won't -- you may have the opportunity of pursuing a minor. Some psychology departments actually require a minor.

The APA psychology database can be useful to you if your studies integrate psychology and marketing. The organization has supplied a guide (http://www.apa.org/pubs/librarians/guides/psycinfo-consumer-psych.pdf).

The Bureau of Labor Statistics notes that internships can be crucial for those in marketing. Your school may be a resource. The American Marketing Association is another potential resource. The organization has career resources and links to internship postings (https://www.ama.org/career/StudentCareers/Pages/default.aspx).

If you opt for consumer psychology at the master's level, you can learn to apply psychological principles to consumer behavior. You can come away with a skill set applicable to marketing and also to fields like consumer awareness. Electives could include psychology of decision making, psychology of consumer behavior, media influence, and market segmentation. Consumer psychology may be pursued as a specialization within organizational psychology or social psychology (http://www.consumerpsychologist.com/cb_Graduate_Study.html ).

You also have the option of studying psychology at the undergraduate level and completing an MBA down the line.

Resources

You may be interested in APA Division 23: The Society for Consumer Psychology (http://www.apa.org/about/division/div23.aspx).

The Society for Industrial and Organizational Psychology is a resource for students from the undergraduate level on (http://www.siop.org/studentdefault.aspx).