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For Psychology Students

Professional and Student Psychologist Organizations
December 10, 2014
A comprehensive list of Psychologist and related professional and student organizations
Types of Psychologists
December 7, 2014
Sub-Specialties in Psychology


Undergraduate & Graduate Psychology Degrees



Psychology Education Topics

What can you do with a Psychology Degree?
Some top career choices for psychology majors.
Criminal Justice Careers with a Background in Psychology
December 10, 2014
The relationship between the study of Psychology and careers in the Criminal Justice field.

capella psychology

Articles of Interest

What can you do with a Psychology Degree?
Some top career choices for psychology majors.
Criminal Justice Careers with a Background in Psychology
December 10, 2014
The relationship between the study of Psychology and careers in the Criminal Justice field.
Psychologist versus Psychiatrist
What are the differences?
Telespsychology
December 17, 2013
The use of Skype and Other Telecommunications by Psychologists


Psychology as Preparation for a Market Research Analyst Career

market research analysts

Can you become a market research analyst with a psychology degree? Yes. The BLS reports that professionals enter the field with degrees in a range of disciplines, for example, statistics, business administration, and social sciences. Prospective market research analysts benefit from taking coursework in a variety of fields including marketing, research methods, statistics, communications, and social sciences (psychology, sociology, and economics).

If you opt for the psychology major, you will want to plan your studies so that you have plenty of quantitative coursework as well as qualitative coursework. Statistics and research methodology are common undergraduate psychology requirements, but not all students get a lot of exposure.

Capella University is accredited by the Higher Learning Commission and offers several Online Master's and Doctoral programs in Psychology including both clinical and non-clinical specializations. Capella University, also offers four online CACREP - accredited master's programs: MS in Clinical Mental Health Counseling, MS in Marriage and Family Counseling/Therapy, MS in School Counseling and PhD in Counselor Education and Supervision. Click here to contact Capella University and request information about their programs.

Coursework Options

In selecting psychology, you are selecting a broad discipline; it includes social, organizational, and experiential psychology as well as mental health. The undergraduate psychology program typically allows you to explore different sub-disciplines.

One thing about the major: It’s versatile. You don’t have to be committed to a specific career path at the onset, but it’s good to narrow it down. You’ll need a different skill set for market research and related fields like marketing psychology or survey research than you would for therapy. The American Psychological Association has recommended meeting with an adviser freshman year to begin planning -- and having the target knowledge and skill set identified by the end of sophomore year (http://www.apa.org/gradpsych/features/2009/first-job.aspx). The APA has provided resources to help you do just that (http://www.apa.org/education/undergrad/psych-career.aspx).

Your psychology department may offer various special programs, for example, a supporting minor in marketing psychology. Even if your school doesn't offer a formal track or concentration, you may have the opportunity to choose from an array of electives. There may, for example, be courses in applied social psychology and in decision making processes. UC-San Diego even has one titled "Happiness" which poses the questions of what makes people happy "youth, fortune, marriage, (or) chocolate?":-- a question that has a good deal of interest to marketers (http://www.psychology.ucsd.edu/undergraduate-program/courses/index.html).

Degree Options

Some schools offer both a BS and BA in psychology and include more quantitative coursework in the BS track. The University of Missouri, for example, requires BS psychology students to take a more difficult statistics course. It also requires them to take a 12 - 13 unit 'science track'; a BS student can opt for statistics or mathematics as their 'science track'.

The BS can make it easy to get in plenty of statistics coursework. On the other hand, BA psychology programs sometimes allow students more choices of minor; this would allow a student to select something more business-related. (And even if the program only requires one basic research/ statistics course... there's no reason you can’t take a little extra.)

Internship and Research Options

Psychology departments are typically very supportive of undergraduates who want to do research. Among the duties you may perform at this level: data collection. By volunteering in a lab, you can also cultivate relationships with faculty members and grad students. You will likely also have an internship option –another chance to make connections.

You may have the opportunity to do a thesis. This will likely involve data analysis. The skills relate to your career goal, even if the topic doesn’t involve market research. You may be able to explore a market-related topic.

Selling Your Skills

The American Psychological Association notes that the skills psychology majors develop are widely sought after, but that graduates need to sell themselves and their experiences. You will need to articulate what skills you have gleaned.